PS5 in the waiting area. Cool furniture. Is that enough to lure Gen Z into the savings bank?

⚠️ Spoiler: No.

tibo ^ architektur designed the new branch (HeySpark) of Sparkasse Trier and we had the furniture to match.
The idea behind it: Away from the savings bank red, towards a space where people really want to meet. With work zones, workspaces and - yes, actually (I've seen it myself!) - a PlayStation 5.

Aaaabut. Youthfulness is more than just stylish furniture. Real innovation is in the minds. It is in the processes and in the decision-makers.

This is where it starts:

Young expertise: The creative minds that are part of here. The team of Britta Tibo from tibo ^ architektur, the team from HeySpark.

Full confidence: Instead of dictating everything, these young talents were put at the helm to design for their own generation.

The role of experience: Our (somewhat older) team from Warth and tibo ^ didn't slow things down, but accelerated them. We used our accumulated experience to realise HeySpark's vision pragmatically and within budget.

Result:

A project by young people for young people!

The cool design is only the visible effect. The real game changer is the attitude of the customer: Young managers need the freedom to create great things.

You can see the cool design. But the strategic decision to trust makes all the difference.

And that's exactly the energy I felt when I worked with Mara from tibo^ architektur or the team from new media labs - advertising agency, during this project.