
Employees come for the job. Whether they identify with a company in the long term is also decided by the place where they work every day.
This isn't a theory from a management book. This is what I experience in practice every day – with companies that want to attract good employees, and with those that are wondering why they can't keep them.
Employee retention is not created by furniture. It is created by the daily work experience. And office design has a significant influence on precisely that.
A decision-maker invests a lot of money to find good employees. After that, these people spend a large part of their working time in rooms that convey to them every day how seriously their employer takes their needs.
An employee experiences salary and benefits on an occasional basis. Their work environment is experienced every working day.
That is why office design is not an issue for the design department. It is a tool for employee retention and corporate culture – and belongs on the executive board's agenda.
Hybrid working has changed the rules of the game. If employees have better conditions for focused work at home than in the office, you shouldn't be surprised if they're reluctant to come in.
The office today must offer added value that working from home cannot provide: encounters, a sense of belonging, collaboration and identification. Anyone who views working from home as competition has misunderstood the problem. Working from home is not the problem – an office lacking appeal is.
A good office gives employees choices: concentration, exchange, withdrawal, informal encounters. It reduces disturbances, supports collaboration – and makes it visible: We have put thought into how you work.
The worst office today is not the old office. It is an office that has been newly fitted out – and still operates according to yesterday's ways of working.
What I see regularly:
It’s not about making an office nicer. It’s about making it more honest – honest about the way people work today.
We do not plan offices out of a catalogue. We ask first: How does this team work? What is missing today? What should the office achieve tomorrow?
This results in a concept that not only works, but suits this company. With products from our partners Sedus and Klöber, which set standards in quality, ergonomics and adaptability.
If you would like to know what your office says about your company today – and what it might say tomorrow, get in touch with me on +49 651 699 79262.